Celebrating Girls and all they can be

Helping girls become their very best

At American Girl, we celebrate girls and all that they can be. That's why we develop products and experiences that help girls grow up in a wholesome way, while encouraging them to enjoy girlhood through fun and enchanting play.

Learn more about our products and experiences:

American Girl characters—Our historical characters inhabit stories set during important times in America’s past; our contemporary Girl of the Year® stories explore issues of today. Both show girls that they can do great things if they believe in themselves. Learn more

My American Girl™ dolls—Every girl can create the doll just right for her, then bring her to life online at Innerstar University™, our virtual campus just for girls and My American Girl dolls. Learn more

Bitty Baby®—The Bitty Baby line of high-quality baby dolls features storybooks, outfits, and accessories that promote nurturing play among girls ages 3 and up. Learn more

American Girl magazine—“You’re great—just the way you are!” That’s the message American Girl magazine delivers to more than 500,000 girls every other month through essays, quizzes, crafts, and advice. Learn more

American Girl Retail Stores—American Girl stores celebrate girls’ interests with engaging products and experiences designed just for them. Learn more

Books—American Girl books are there for girls every step of the way—as they begin to read, start school, face issues about friends and family, and dream about setting off on their own adventures. Learn more

Plus: Find out about American Girl e-books—now available.

We hope our stories, characters, and more speak to girls everywhere, helping them become all that they can be.