Celebrating Girls and all they can be

Fast Facts

More than 147 million American Girl books have been sold since 1986.

Over 25 million American Girl dolls have been sold through the company’s catalogue, retail stores, and website since 1986.

The American Girl catalogue is the largest consumer toy catalogue and ranks as one of the top 30 consumer catalogues in the country.

American Girl® magazine has a circulation of over 450,000—ranking it among the top ten children’s magazines in the nation and the largest publication dedicated exclusively to girls ages 8 and up. The award-winning magazine receives more than 5,000 pieces of reader mail after each issue.

American Girl’s proprietary retail stores have welcomed over 63 million visitors. The stores have won numerous awards and are recognized as premier models for experiential retail.

The American Girl website, americangirl.com, receives over 72 million visits per year.

American Girl has a long-standing commitment to children’s charities nationwide. To date, the company has donated more than $100 million in cash and products.